You work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose one of the following initiatives:
Health Spa launching a new weight loss treatment
Insurance company launching new medical product for the exchange
Hospital system launching new diabetes program
Medical device manufacturer launching new metal alloy prosthesis.
Select your own company and product with approval from your instructor
Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy, include:
What types of communication could be used for different generations.
How you will use an integrated campaign to reach your target audience.
Examples of successful industries and how they leverage transparency, and how you can apply that to your strategy